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Marketing Data Analyst

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia 2X Full time

We are seeking a skilled Data Analyst to join our team at 2X Malaysia.

About the Role

This individual will be responsible for analyzing and interpreting complex data sets to inform business decisions. They will work closely with cross-functional teams to identify trends, patterns, and correlations that inform marketing strategies.

Main Responsibilities
  1. Data Analysis: Conduct thorough analysis of large datasets to identify key trends, patterns, and insights that can inform business decisions.
  2. Reporting and Visualization: Develop and maintain dashboards and reports to visualize data insights and present findings to stakeholders.
  3. Cross-Functional Collaboration: Work closely with marketing, sales, and product teams to analyze gaps and opportunities.
  4. Campaign Optimization: Collaborate with marketing teams to optimize campaigns based on data-driven insights.
Requirements
  • 2+ years of experience in Marketing or 2+ years of working in an analytical role.
  • Analytical Skills: Ability to analyze, interpret, and manipulate data to derive meaningful insights.
  • Marketing Proficiency: Knowledge of marketing metrics, customer segmentation, and marketing campaigns.
Qualifications
  • Bachelor's Degree in Business Analytics, Mathematics, Statistics, Actuarial Science, Marketing, or a related field.
  • Desired Attributes: Strong analytical skills, highly numerate, knowledgeable in core marketing/customer journey and commercial models, ability to work with multiple data sets and sheets, excellent English communication skills.