Public Relations Coordinator

2 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Shangri-La Group Full time

The Shangri-La Group has a long history of delivering exceptional service and hospitality. We are committed to attracting and retaining talented individuals who can contribute to the success of our hotel.

About the Role

This Communications Executive position involves coordinating communication activities, promotions, and media relations. The successful candidate will be responsible for maintaining a master library of advertising, collateral, and public relations materials, as well as monitoring competitor activities and providing updates to the team.

Main Responsibilities
  1. Maintain a master library of advertising, collateral, and public relations materials.
  2. Monitor competitor activities and provide updates to the team.
  3. Develop and maintain a comprehensive media contact list while fostering strong relationships with local and international media.
  4. Assist in writing and distributing press releases to targeted media.
  5. Manage press kits, media materials, and monitor media coverage.
  6. Support advertising campaigns by coordinating with agencies and ensuring timely media placements.
  7. Oversee the execution of direct marketing activities and inventory of marketing collateral.
  8. Assist in organizing and executing hotel-sponsored events, community-related activities, and high-end sponsorship opportunities.


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