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Performance Marketing Manager

2 weeks ago

Klang, Selangor, Malaysia Grab Full time
About the Role

We are seeking an experienced Marketing Automation Expert to join our Digital & Performance Marketing Team. As a key member of the team, you will be responsible for automating and optimising our marketing operations to drive business growth.

Your main responsibilities will include developing marketing automation strategies, integrating marketing tools, and analysing channel performance to inform data-driven decisions.

You will also work closely with cross-functional teams to develop media investment guidelines and create a data-led approach across paid and non-paid channels.

  • Develop and implement marketing automation strategies to enhance channel efficiency.
  • Integrate marketing tools to streamline marketing operations.
  • Analyse channel performance to set strategies and improve landing pages and ad content.
  • Collaborate with user growth, branding, commercial, campaign, and other departments.
  • Develop and implement media investment guidelines for marketing campaigns.
  • Create a data-led approach across paid and non-paid channels.
  • Track performance and provide optimization recommendations.