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Paid Advertising Specialist

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia PROTEUS-DT Full time

About This Opportunity

We are seeking a mid-senior level Paid Ads Strategist to join our team. As a Paid Ads Strategist, you will be responsible for developing and executing comprehensive paid advertising campaigns across multiple platforms.

Your Key Responsibilities

  • Plan, execute, and optimize paid advertising campaigns to drive quality traffic and conversions.
  • Develop effective campaign strategies and concepts to achieve marketing objectives.
  • Analyze campaign performance metrics and provide regular reports to stakeholders.
  • Conduct A/B testing to optimize performance and maximize ROI.
  • Manage and allocate advertising budgets effectively.

About You

  • 3-5 years' experience in a strategic social media and/or digital marketing strategist role.
  • Proven experience with Google Ads and Meta Ads.
  • Expertise with Google Analytics and other web analytics tools.
  • Solid understanding of online marketing strategies and tactics.