Digital Marketing Analyst

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia CIMB Full time

About the Role

We are seeking a skilled Digital Marketing Analyst to join our team at CIMB. In this role, you will be responsible for analyzing and interpreting data to enhance customer segmentation, improve acquisition, engagement, retention, and loyalty.

Your Key Responsibilities

  • Develop frameworks and best practices for data extraction across CIMB internal systems.
  • Identify key objectives, financial metrics, and other performance measures for the department.
  • Stay updated on the digital landscape to capitalize on opportunities and mitigate risks.
  • Provide advice and support to stakeholders to help achieve the Group's overall business objectives.

Requirements

  • Bachelor's degree or equivalent qualification in a relevant field.
  • Minimum of 4 years of relevant work experience in the related field.
  • Must have skillset of Website analytic (Adobe platforms or Google Analytic).
  • Digital marketing experience will be added advantage.


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