Content Marketing Associate
2 days ago
About Grab
We aim to be the best mobile financial services platform for Southeast Asia, enabling people to live, earn, and play. Our purpose gives us joy and habits build excellence, while harnessing the power of technology and AI to drive Southeast Asia forward economically, with heart, hunger, honour, and humility.
Within Grab's Lending team, the Communication Associate oversees the end-to-end process for lending products related communication to our drivers. If you believe you have what it takes, we'd love to hear from you.
The Role:
This role involves creating, strategizing, planning, and accomplishing digital communications including marketing content, strategy, and campaigns in collaboration with multiple departments. The ideal candidate will collaborate with partners to create ideas to increase awareness of lending products.
Critical Tasks:
- Create digital communications including marketing content, strategy, and campaigns in collaboration with multiple departments.
- Collaborate with partners to create ideas to increase awareness of lending products.
- Work with partners to review communication content and ensure necessary approvals before building the communication.
- Measure, analyze, and report important metrics and insights to relevant partners on the effectiveness of communications, content, strategies, and campaign performance.
- Identify challenges and create communication strategies and action plans.
- Mentor contractor staff to ensure smooth operations execution and quality of deliverables.
- Monitor marketing budget and communication schedule.
- Work with Lending Operations to oversee development of new product enhancements for marketing and communication.
- Identify gaps in existing content and recommend new ideas and topics to target all stages of the sales funnel.
Necessary Skills and Qualifications:
- At least 3+ years of experience in digital marketing communications or any communication space, along with copywriting/content writing experience.
- Knowledge and practical experience in Adobe Photoshop, WordPress, and HTML.
- Advanced knowledge in Excel (capable of performing complex functions).
- Creative mindset with ability to design impactful infographic content.
- Flexibility to respond swiftly to content needs or changes.
- Experience with sales funnels and customer journey.
Benefits:
- We care about your well-being at Grab; here are some global benefits we offer:
- We provide comprehensive medical insurance and term life insurance for your protection.
- We empower you to choose your own benefits package that aligns with your lifestyle and aspirations.
- You can celebrate life milestones with loved ones and contribute to your community through our volunteer leave program.
- We have a dedicated support system to help you navigate life's challenges.
- Our flexible work arrangement allows you to balance work and life seamlessly.
Our Culture:
We value diversity, equity, and inclusion at Grab, ensuring a workplace where everyone can thrive. We evaluate candidates based on merit, skills, and qualifications, regardless of background or personal characteristics.
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