Brand Management Expert
2 days ago
At Great Eastern, we're dedicated to making life great for our customers. As a leader in the insurance industry for over a century, we've built a legacy of trust with our customers across generations.
We value Integrity, Initiative, and Involvement - principles that guide us in treating every customer relationship with honesty and transparency, while delivering innovative solutions in life and general insurance.
Our mission is to protect what matters most to our customers. If you're seeking an enriching career filled with opportunities, we invite you to join our Brand Management team as an Associate.
Key Responsibilities:
- Implement local brand campaigns, products, and events.
- Manage Group-level brand initiatives.
- Oversee Corporate Identity for internal and external parties.
- Coordinate Out-of-Home (OOH) implementations and identify new sites.
- Develop and manage brand sponsorships.
- Monitor Brand Health and submit awards/accolades.
- Prioritize business and regulatory compliance risks and mitigate them.
- Stay updated on industry trends, regulatory compliance, emerging threats, and technologies to safeguard the company.
The Ideal Candidate:
- Hold a degree in Business, Mass Communication, Journalism, Public Relations, Brand/Event Management, Marketing, or related fields.
- Have 1-2 years of experience, preferably in insurance/financial services.
- Demonstrate expertise in brand management, advertising, digital marketing, consumer research, and communication.
- Exhibit excellent verbal and written communication skills.
- Show creativity and innovation in ideas.
- Embody high integrity, accountability, and a strong teamwork attitude.
- Be proactive and adaptable to new changes.
Entity: Great Eastern Life Malaysia
Employment Type: Permanent
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