Marketing and Brand Development Specialist

6 days ago


Petaling Jaya, Selangor, Malaysia Celcom & Digi Full time
Job Description

We are seeking a skilled Marketing and Brand Development Specialist to drive the growth of our prepaid business. As a key member of our team, you will be responsible for developing and executing impactful marketing strategies that strengthen our brand leadership and market relevance.

Your primary focus will be on strategic planning and brand management, working closely with the Unit Head to shape innovative strategies that drive business results. You will also lead the development and execution of 360-degree integrated marketing plans in collaboration with cross-functional stakeholders.

Key responsibilities include:

  • Developing and executing marketing campaigns across multiple platforms and channels
  • Collaborating with media teams to develop and execute overall media strategies
  • Strengthening brand presence within each market segment
  • Leading end-to-end campaign execution and monitoring performance

You will also be responsible for tracking campaign performance, analyzing results, and measuring ROI to drive continuous improvements. Your excellent interpersonal and communication skills will enable you to effectively collaborate with senior leaders and stakeholders.



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