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Data-Driven Marketing Strategist

3 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia ThoughtFull™ World Full time
About Us

ThoughtFull is a leading digital mental health company dedicated to making mental health a priority for everyone, every day. We provide end-to-end mental healthcare for all through our innovative app, ThoughtFullChat.

Job Description for Marketing Operations Specialist

We are seeking an experienced Marketing Operations Specialist to join our team and help us achieve our vision.

Your key responsibilities will include:

  1. Managing marketing technology: Implementing martech stack, including CRMs, ad platforms, analytics platforms, and automation tools. Ensuring database hygiene is crucial.
  2. Tracking and consolidating marketing metrics: Creating and managing data points from multiple platform sources for overall marketing performance. You will also take on hypotheses and data-driven recommendations for improvements.
  3. Creating and optimising workflows: Facilitating action points through B2B lead funnels, including email template creation with UTM parameters, setting up lead nurturing campaigns from various sources.
  4. Asset management: Maintaining and organizing a structured digital asset library for marketing, BD, and CS collaterals, prioritizing ease of access and version control.
  5. Market Research: Conducting research on industry stakeholders, including advertising, partnership, and sponsorship – what's new, what's hot, and what's great for ThoughtFull.
About You
  • At least 3-4 years of experience in digital marketing or marketing operations.
  • A bachelor's degree in any field, with a preference for Psychology, Social Sciences, or Computer Science.
  • Excellent communication and organization skills, beneficial when working with cross-functional teams like Product and Engineering.
  • Strong understanding of end-to-end marketing operations.
  • Innate curiosity and willingness to learn new martech trends.
  • Bonus SQL Background.