Marketing Strategist

7 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Allianz Popular SL. Full time
Job Overview

We are seeking a highly skilled Marketing Strategist to join our team at Allianz General Insurance Company. As a key member of our marketing department, you will play a crucial role in developing and executing product marketing strategies to promote our insurance products and services.

Main Responsibilities
  • Collaborate with internal teams to create compelling marketing materials, including brochures, flyers, welcome videos, and email campaigns.
  • Conduct market research to identify target audiences, industry trends, and competitor activities, and use insights to refine marketing strategies.
  • Administer product campaigns, including delivery of vouchers, gifts, and events for any campaigns.
  • Provide support to branches for product and marketing content creation for branch usage.
  • Assist in planning and coordinating events, sales campaign administration, and other promotional activities to enhance customer engagement.
Requirements
  • Candidate with minimum bachelor's degree, Post Graduate Diploma, or Professional Degree in Marketing or equivalent.
  • Fresh graduates are encouraged to apply.
  • Strong written and verbal communication skills, especially in English and Bahasa Malaysia.
  • Experience with graphic design software (e.g., Adobe Creative Suite) is a plus.
  • Basic understanding of SEO, PPC, and other digital marketing strategies.
  • Previous internship or work experience in marketing or insurance is desirable.
  • Able to deliver under pressure and within tight timelines.


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