Digital Marketing Expert

6 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Nilai University Full time
Job Overview
At Nilai University, we are seeking a highly skilled Digital Marketing Executive to join our team. The successful candidate will play a pivotal role in developing and implementing digital marketing strategies to build brand awareness and drive engagement.

Key Responsibilities:
  • Liaise with government agencies to stay up-to-date on industry developments.
  • Develop strategies to foster lasting connections with members through digital means.
  • Manage the university's online presence across social media platforms (Twitter, Facebook, LinkedIn, Instagram, etc.) and websites.
  • Create and launch optimized online advertisements through Google AdWords and Facebook to enhance brand visibility.
  • Contribute to SEO efforts by optimizing keywords, images, and content.
  • Design and distribute engaging online newsletters and promotional emails to various channels.
  • Provide innovative ideas for content marketing, update the website, and improve user experience.
  • Analyze performance of digital marketing initiatives using web analytics tools (Google Analytics, Web Trends, etc.).
  • Stay informed about online marketing trends and maintain current strategies.
  • Maintain partnerships with media agencies and vendors.
  • Cultivate relationships with members and understand their needs.
  • Organize webinars, roundtables, and physical events with other team members.
  • Attend internal council meetings and external government events as required.

Requirements:
  • Fresh graduate with strong academic qualifications.
  • Excellent communication and project management skills.
  • Proficiency in social media, content creation, and analytics tools.


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