Digital Marketing Specialist

2 weeks ago


Shah Alam, Selangor, Malaysia MySHEQA Full time
Job Overview

MySHEQA is seeking a highly skilled Digital Marketing Specialist to lead our social media presence. As a key member of our team, you will be responsible for developing and executing a comprehensive social media strategy that aligns with our brand's goals.

Key Responsibilities
  1. Social Media Strategy & Management:
    • Develop and execute a content calendar for Facebook, LinkedIn, TikTok, and Instagram.
    • Ensure consistency in brand messaging and tone across all platforms.
    • Research and implement trending topics, hashtags, and best practices for each platform.
    • Monitor and engage with comments, messages, and audience interactions.
  2. Content Creation & Posting:
    • Create engaging and visually appealing posts, reels, carousels, and short-form videos.
    • Write compelling captions, headlines, and hashtags to drive engagement.
    • Ensure timely scheduling and posting of content.
  3. Public Speaking & Video Content:
    • Confidently speak in front of the camera for video content creation.
    • Host and record educational, promotional, and interactive videos.
    • Conduct live sessions, webinars, or Q&A sessions when required.
  4. Video Production & Editing:
    • Handle basic video recording and editing for short-form and long-form content.
    • Work with graphic designers or video editors for enhanced content production.
    • Use mobile apps or professional software for basic video editing when needed.
  5. Performance Analysis & Reporting:
    • Track and analyze social media metrics to measure success and engagement.
    • Prepare reports with insights and recommendations for content improvement.
    • Adjust strategies based on performance data and audience preferences.


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