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Campaign Optimization Lead

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia BID Operations Full time

At BID Operations, we believe that digital marketing should be a catalyst for business growth. As a Paid Advertising Manager, you will have the unique opportunity to craft and execute comprehensive paid advertising campaigns that drive real results for our clients. With your expertise in programmatic media, paid advertising, and performance marketing, you will develop innovative marketing strategies and contribute to the growth and success of our clients. Your primary responsibilities will include planning, executing, and optimizing paid media campaigns across various platforms, ensuring alignment with our clients' goals and objectives. You will also implement A/B testing frameworks to maximize ROAS and conversion rates, own the campaign tracking structure, URL campaign tagging, and naming conventions, and collaborate with internal teams and external partners to ensure seamless campaign execution. The ideal candidate will have 8+ years of experience in PPC, programmatic media, or digital performance marketing, with a deep understanding of Google Analytics 4 (GA4), Universal Tracking Module (UTM) tracking, AppsFlyer, Google Tag Manager (GTM), and conversion tracking. Strong knowledge of Demand-Side Platform (DSP) buying, audience segmentation, and analytical skills to interpret data and optimize campaigns are also essential. Experience working across multiple global markets, particularly Southeast Asia (SEA), Europe, and the Middle East and North Africa (MENA), is highly desirable. This is a fantastic opportunity to join a dynamic team and take your career to the next level.