Beauty Tech Marketing Strategist
3 days ago
L'Oréal, the world's largest beauty company, is at the forefront of innovation in the industry. We have been a pioneer in providing high-quality cosmetic products to women and men around the globe for over 100 years. Our mission is to bring beauty to all people by creating personalized experiences that meet their diverse needs and desires.
Our business is built on six core values: Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence, and Responsibility. These values guide our approach to marketing and drive us to stay ahead of the curve in an ever-changing industry. With a strong focus on digital technologies and services, we are shaping the future of beauty and driving growth through data-driven insights and AI-powered personalization.
We're seeking an experienced Online Brand Manager to lead our integrated marketing initiatives and deliver demand, awareness, and market share growth in the online space. The successful candidate will be responsible for collaborating with cross-functional teams to develop and execute campaigns that drive results and exceed business objectives.
The ideal candidate will have a proven track record in running marketing campaigns independently and influencing brand performance. They should have knowledge of the beauty industry landscape, trends, and competitors, as well as practical experience with MS Office and analytical skills. Strong communication and interpersonal skills are essential for this role, as is the ability to think creatively and develop innovative solutions.
About the Role:
- Develop and execute integrated marketing strategies to drive demand, awareness, and market share growth in the online space
- Collaborate with cross-functional teams to plan and deliver marketing campaigns that meet business objectives
- Identify opportunities to leverage consumer and shopper insights data to inform marketing decisions
- Understand e-shopper behavior, needs, and preferences to create seamless and personalized ecommerce experiences
- Champion the Online Brand Plan for platforms, including setting framework, strategy, and staging calendar for campaigns
- Construct content and marketing activation plans for e-retailers and pure players to influence retailers and gain synergies between brand digital activities and e-retailer strategies
- Participate in key retailer meetings to ensure smooth progress on trade plans and update the brand business unit in a timely manner
- Monitor and measure the success of events and activations, evaluating results against KPIs and updating budgets as needed
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