Director of Digital Content Strategy

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Hatch Asia Full time

We are seeking a Director of Digital Content Strategy to develop and implement a digital content strategy that drives business results. The successful candidate will have extensive experience in marketing communications and public relations, preferably within technology and fintech.

About the Job

This role will be responsible for overseeing the creation of compelling content across various platforms and formats, including website copy, blog posts, social media content, thought leadership whitepapers, and other collateral. The ideal candidate will have a proven track record in developing and implementing strategic marketing communications plans that align with business objectives and drive brand awareness and customer engagement.

Key responsibilities will include:

  • Developing a digital content strategy that aligns with our goals and objectives
  • Overseeing the creation of compelling content across various platforms and formats
  • Conducting market research and customer analysis to identify key customer segments and their needs
  • Defining key performance indicators to measure the effectiveness of marketing initiatives

Candidates must have a strong understanding of customer segmentation, customer journey mapping, and the ability to develop personalized marketing strategies to effectively target and engage specific customer segments.



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