Content Specialist

4 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Ogilvy Malaysia Full time
About Us
Ogilvy Malaysia is a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities – and we curate transformative initiatives that make our commitment to fairness and equity a reality.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.

Job Description
We are seeking a skilled Copywriter to create clear, persuasive, and engaging written content that supports the strategic objectives of our clients. The ideal candidate has a passion for writing, attention to detail, and the ability to adapt their tone and style to suit different audiences and formats. From press releases to web content, the Copywriter will contribute to a wide range of projects aimed at enhancing our clients' public image.

Key Responsibilities:
  • Write high-quality, on-brand content for press releases, articles, blog posts, newsletters, social media, websites, and other marketing materials.
  • Collaborate with PR, marketing, and creative teams to develop integrated content strategies.
  • Conduct research on industry topics and current trends to produce relevant and accurate content.
  • Edit and proofread copy to ensure clarity, accuracy, and adherence to brand guidelines.
  • Develop catchy headlines, taglines, and compelling calls to action.
  • Adapt writing style to meet client-specific needs, from formal press statements to engaging digital content.
  • Optimize content to increase online visibility and drive engagement.
  • Manage multiple writing projects simultaneously while meeting deadlines and maintaining high-quality standards.
  • Assist in brainstorming and generating creative concepts for campaigns and content.
  • Stay updated on emerging trends and best practices in copywriting and public relations.

Requirements:
To be successful as a Copywriter, you should have:
  1. Bachelor's degree in Communications, Journalism, English, or related field.
  2. Years of experience in copywriting, content creation, or related field (adjust depending on experience level).
  3. Exceptional writing, editing, and proofreading skills.
  4. Strong understanding of tone, style, and voice across various content types.
  5. Proven ability to adapt content for different audiences and platforms.
  6. Experience writing for both digital and traditional media.
  7. Familiarity with SEO principles and content optimization techniques.
  8. Excellent time management and organizational skills.
  9. Ability to work both independently and in a team environment.
  10. Attention to detail and ability to deliver polished, high-quality work under tight deadlines.

Preferred Qualifications:
A plus if you have:
  1. Experience working in the PR or marketing industry.
  2. Familiarity with content management systems (CMS) and basic HTML.
  3. Experience with social media writing and engagement.
  4. Knowledge of public relations trends and best practices.

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