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Digital Content Strategist

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Crypto Full time

Crypto Job Overview

This Digital Content/ Landing Page Specialist role at Crypto requires a creative professional with strong analytical skills to manage and optimize landing pages for Google search keywords and paid ads.

The ideal candidate will collaborate across teams to ensure content is aligned with our growth goals and optimized for performance. This includes leveraging creative data analytics for informed decision-making and managing timelines, deliverables, and stakeholder expectations for multiple projects.

  • Develop, manage, and optimize landing pages for Google search keyword paid ads.
  • Plan the creative schedule to achieve KPIs.
  • Handle day-to-day creative requests from various marketing teams.
  • Utilize analytics tools to track and report on landing page performance.

Requirements

  • Bachelor's degree in advertising, media, business, or a related field.
  • 5-8 years of project management and related experience.
  • Proven experience in digital content creation and project management.
  • Strong understanding of Google Ads and keyword optimization.
  • Familiarity with SEO best practices.
  • Digital Advertising Expertise: In-depth knowledge and understanding of platforms like Facebook Ads Manager, Instagram Ads, Twitter Ads, YouTube Ads, Google Ads, and TikTok Ads.
  • Data-Driven Decision Making: Proficiency in analyzing data and utilizing insights to inform creative strategies and optimize campaigns.
  • Cross-Channel Coordination: Skill in managing creative assets across multiple social channels, ensuring consistency in messaging and branding.
  • Agile Project Management: Ability to work in an agile environment, adapting to changing priorities and tight deadlines.
  • Attention to Detail and Results-Driven: Strong attention to detail to ensure that creative assets are error-free and optimized for each advertising platform.
  • Naturally well-organized and unfazed when working towards deadlines.