Brand Communications Strategist
7 days ago
We are a passionate and innovative organization that values teamwork and fun. Our goal is to attract great talents and passionate individuals to join our growing team.
About the RoleThis role will challenge you to think beyond the usual norms while championing our brand mission & values to unleash the unbeatable potential of every Malaysian. As a Brand Communications Strategist, you will represent U Mobile's brand identity and inspire, guide, design and construct innovative communications to all Malaysians based on our core brand values.
Main Responsibilities- You will be responsible for developing strategic brand plans to create an 'always-on', top-of-mind presence to position U Mobile as an innovative market leader.
- Lead the development & safeguard the brand experience via 360° marketing scope, including ATL, BTL, Retail, Social and Digital platforms.
- Organise, manage and implement seamless branded events from small to large scale to enhance brand reputation and awareness.
- End-to-end responsibility for campaign ideation, budget management, and timely delivery of all projects.
- Bachelor's Degree in Business, Marketing, Operations, Communications or a related field.
- Experience: 2-5 years in Business, Marketing, Operations, Communications, with prior experience in the telco industry being a strong advantage.
- Analytical Ability: Strong analytical skills to understand market trends, consumer insights, and behavior.
- Multi-Tasking: Ability to manage multiple projects and meet tight deadlines.
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