Content Strategist for China Market
5 days ago
XCL Education is seeking a highly skilled Group Content Marketing Specialist to join our team. As a key member of our international student recruitment team, you will be responsible for developing and executing content strategies for the China market.
This role involves managing Chinese social media platforms, including WeChat, Little Red Book, and Douyin. You will plan, create, and publish marketing content aligned with brand guidelines to engage our target audience.
We are looking for someone who is proficient in Mandarin and English, with hands-on experience managing corporate accounts on Chinese social media platforms or familiarity with these platforms.
Key Responsibilities- Develop and execute content strategies for Chinese social media platforms.
- Plan, create, and publish marketing content aligned with brand guidelines.
- Monitor and manage social media accounts.
- Collaborate with in-country marketing teams and campus teams.
- Analyse performance metrics and trends.
Please include samples of past content materials as part of your application to showcase your creative and technical skills.
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