Marketing Manager

7 days ago


Petaling Jaya, Selangor, Malaysia Sime Darby Property Full time
Job Description

This role involves overseeing the marketing function for Affordable Home Projects (SEED), reporting directly to the General Manager (GM, Development Services). Key responsibilities include developing and implementing effective development and phase marketing plans, ensuring timely execution of new launches, and clearing unsold stock.

Key Responsibilities:
  • To lead brand positioning of new SDP product.
  • To prepare and work with the central marketing team to craft communication and media plan to implement branding strategy.
Marketing Objectives:
  • Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives.
  • Develop a marketing plan for the products support in conjunction with the marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
Pricing Strategy:
  • Developing and implementing pricing strategies that enhance profitability.
  • Formulate pricing strategies with market intelligence in place.
  • Working closely with other teams to closely track movements in costs.
Promotion:
  • Set the overall sales strategy, ensure channel, and launch readiness, and manage the quarterly and long-term business planning.
  • Translates the strategy into defined tactics, programs/projects, priorities, and timelines, and ensures alignment with strategic plans to turn strategy into reality.


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