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Senior Brand Strategist

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Cheil Malaysia Full time

Job Summary:

We are seeking an experienced Marketing Director to lead our brand experience team in Cheil Malaysia. The ideal candidate will have a strong background in brand activation and marketing, with at least 2 years of leadership experience.

Main Responsibilities:

  • Develop and execute brand strategies to drive consumer engagement and action
  • Lead a team focused on BTL and retail brand activations and operations
  • Oversight of creative development to drive consumer engagement and action
  • Setting performance benchmarks, sales forecasts, and ROI analysis
  • Monitoring market trends, competitor activity, and consumer behavior
  • Management of ongoing marketing and advertising initiatives
  • Growth strategy development and alignment of the team with brand goals and tactics
  • Market research to stay ahead of trends and customer needs
  • Creative management of integrated marketing campaigns across print, digital, and broadcast platforms
  • Ensuring brand consistency across advertising, product design, and communications
  • Collaboration with internal teams and clients to meet marketing objectives
  • Budget management and team supervision
  • Event planning and execution like product launches and exhibitions