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Analytics and Performance Lead

2 weeks ago

Petaling Jaya, Selangor, Malaysia FOREFRONT International Full time
About the Role

We are seeking a highly skilled Analytics and Performance Lead to join our team at FOREFRONT International.

This role involves driving brand success through effective digital strategies in a fast-paced environment. You will work closely with our team to ensure effectiveness in communications for all the brands we touch.

Key Responsibilities
  • Strategic Planning
  • Attend client meetings, understand and document business objectives.
  • Analyse research data and briefs, translate it into coherent strategy (critical insights and underpins arguments) and present it to others.
  • Provide clarity of thought and communication on the account; have the ability to land ideas.
  • Contribute to developing the agency's strategic planning know-how and capabilities; drive the effectiveness agenda.
  • Assist the Strategy Manager for the majority of the planning input on pitches, and be the planning representative for the agency in portfolio and credentials presentation.
  • Familiar with qualitative and quantitative research available.
  • Ensure and prepare client presentation collateral consistency and standards (collaborate with creative team and client servicing).
  • Digital Marketing & Performance
  • Provide strategic solutions to client's digital queries.
  • Manage client's technical expectations through goal setting and finding alternate solutions where necessary.
  • Develop social media content strategy, plan and post.
  • Execute, optimise and report ad strategy.
  • Prepare and manage digital ad buy.
  • Produce monthly social media reports with recommendations.
  • Execute Google Ads Search and Display.
  • Stay up-to-date with online marketing trends.
  • Collaborate with digital creatives and client servicing to ensure accurate message delivery of posts.
Requirements
  • Proficiency in analytics dashboards and ability to generate actionable insight.
  • Full English working proficiency is required for the position.
  • Ability to present ideas and reports with minimal support.
  • Knowledge of current happenings, general knowledge and pop culture.
  • Able to meet deadlines and maintain consistent content production in a timely manner.
  • Self-sufficient & proactive in gathering data for content production.
Benefits
  • Medical expenses covered for the employee for outpatient visit.
  • Subsidised car park for confirmed staff with ample parking spaces.
  • Local team building trips, overseas company trips, trainings and exhibitions.
  • In-house group activities occasionally.
Our Culture

We are a dynamic and innovative agency that offers a unique work environment. Our team is passionate about delivering exceptional results and making a difference in the industry.

If you are a motivated and talented individual looking for a challenging role, we encourage you to apply.