Ecommerce Performance Leader

6 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia intrepid Full time

About Our Team

We at Intrepid are a dynamic and innovative company that is shaping the future of ecommerce in South East Asia. With our cutting-edge technology and extensive expertise, we offer a wide range of Digital Marketing Services and Market Intelligence that enable our clients to succeed in the ever-changing ecommerce landscape.

We are looking for a highly skilled and experienced Senior Performance Marketing Executive to join our team in Malaysia. As a member of our team, you will play a critical role in driving our marketing services forward and contributing to the overall success of Intrepid.

The Role

In this role, you will be responsible for owning relationships with our leading Brand partners, managing best-in-class digital marketing, and executing campaigns that align with our clients' objectives. You will also be tasked with setting up, managing, and optimizing campaigns to drive key KPI metrics across ecomm marketplaces, SEM (Google Shopping), and social media (Collaborative/CPAS).

Key responsibilities will include:

  1. Setting up, managing, and optimizing campaigns to drive key KPI metrics across ecomm marketplaces, SEM (Google Shopping), and social media (Collaborative/CPAS).
  2. Work closely with client teams to develop marketing plans and KPIs, as well as ongoing reporting.
  3. Manage revenue delivery and budget spend, including daily optimization and providing real-time targeting recommendations.
  4. Create A/B testing frameworks and implementation to ensure consistent growth.
  5. Manage Analytics and performance report sharing with clients, advising them on optimization potential and insights.

Required Skills and Qualifications

  • Bachelor's degree in Marketing, Media, Business or any related fields.
  • 2+ years (digital) marketing / ecommerce marketing experience, either working with ecommerce platforms, or a marketing role in a media agency / ecommerce enabler / distributor.
  • Extensive knowledge of Google Ads OR ecommerce Marketplace Search Ads essential (i.e. Lazada, Shopee).
  • Experience in Facebook and Tik Tok Ads a plus.
  • Experienced in media planning, setting and managing budgets, optimizing ad performance, and negotiating with 3rd parties.
  • Experience in tracking (e-commerce tracking, Google analytics, Google tag manager, Facebook Pixel tracking, UTM, 3rd Party Ad Serving (Campaign Manager)).
  • Strong understanding of major advertising success metrics.
  • Familiar with measurement platforms like Google Analytics and Google Marketing Platform.
  • Strong analytical skills with excellent sense of data and numbers.
  • Able to quickly adapt and thrive in a fast-paced start-up and ecommerce environment.
  • Fluent in English.
  • Digital Marketing Certification on Meta (Facebook) and Google Ads and ecommerce, e.g. Shopee and Lazada, Marketing Solutions background are a plus.

Benefits

  • Competitive salary.
  • Opportunities for career growth and professional development.
  • Culture of innovation and teamwork.
  • Fun and dynamic work environment.
  • Access to cutting-edge technology and tools.

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