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Digital Media Buying Strategist

3 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Pandan Social Sdn Bhd Full time

Job Overview:

Pandan Social Sdn Bhd, a boutique digital marketing agency, is seeking a Digital Media Buying Strategist to join our team. As a key player in driving the success of our clients' online advertising campaigns, you will be responsible for strategizing and managing exciting campaigns on social media platforms like Facebook and TikTok.

This role requires a deep understanding of digital media buying and a strong analytical mindset. You will work closely with our team leads to develop and execute data-driven strategies that drive real results for our clients.

Key Responsibilities:

  • Develop and implement performance marketing strategies across all major social media platforms and Google
  • Analyze client campaign trends and recommend campaign changes using qualitative and quantitative data
  • Ensure frequent and systematic optimisation by testing keywords, ad copy, bidding strategies, and other methods
  • Work closely with other departments to ensure client goals are met
  • Stay up to date on performance marketing trends, best practices, and techniques

Requirements:

  • 3+ years of marketing experience in a digital / e-commerce / SaaS environment - agency backgrounds preferred
  • Direct experience with Facebook ads, Google ads (SEM, GDN, YouTube), and landing page builders
  • Ability to segment audiences and build campaigns to reach customers at various stages of the conversion funnel
  • Excellent proficiency in Excel/Sheets and ability to create reports from multiple sets of data
  • Google, Facebook, Twitter or any other advertising certifications a plus