Digital Marketing Specialist
1 day ago
Hiredly X seeks a Digital Marketing Specialist to drive online success through paid ads in the tech world. This role involves diving into creative campaigns, analyzing data for insights, and collaborating with teams to boost brand visibility.
- Plan, create, and manage paid ad campaigns across Meta, Google, LinkedIn, and other digital platforms.
- Optimize campaigns to achieve key performance indicators, including click-through rate, cost per click, cost per action, return on ad spend, and conversions.
- Conduct keyword research, audience segmentation, and A/B testing to enhance campaign effectiveness.
- Develop and implement strategies to improve ad quality scores and landing page relevance.
- Monitor, analyze, and report on campaign performance, providing data-driven insights and recommendations.
- Collaborate with content, design, and marketing teams to ensure cohesive messaging across all platforms.
- Stay updated with industry trends, platform updates, and best practices in digital advertising.
- Manage campaign budgets efficiently to maximize return on investment.
- Implement and track conversion pixels, UTM parameters, and performance analytics tools.
This is an exciting opportunity to work with a talented team at Hiredly X and contribute to the company's growth through effective digital marketing strategies.
Requirements- 2-3 years of experience in digital marketing, specializing in paid advertising.
- Proven experience in Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube), and LinkedIn Ads.
- Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
- Experience in running campaigns for both B2B and B2C markets.
- Proficiency in using Google Analytics, Google Tag Manager, and other tracking tools.
- Hands-on experience with retargeting, lookalike audiences, and interest-based targeting.
- Basic knowledge of SEO principles and landing page optimization is a plus.
- Excellent communication and project management skills.
- Ability to work independently and manage multiple campaigns simultaneously.
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