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Chief Digital Strategist

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Publicis Groupe Full time
About the Role

We are seeking a skilled Chief Digital Strategist to join our team. As a key member of our Connected Marketing agency, you will be responsible for developing and executing innovative digital strategies that drive business growth and customer engagement.

Your primary focus will be on analyzing consumer data, identifying trends, and creating actionable plans to deliver effective programmes and experiences relevant to consumers' needs.

Key responsibilities include:

  1. Developing data-driven and actionable plans using consumer journeys and audience segmentation to identify high-impact moments for brands to connect across multi channels.
  2. Designing orchestrated systems of communications and consumer experiences, partnering with media planners, data analysts, and creative teams to bring innovative connected campaign architectures to life.
  3. Uncovering unique insights and direction with data analysis that inspire and create consumer and business impact.