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This Business Planning Coordinator position at Unilever involves supporting the development and deployment of a channel strategy for core and new products to drive profitable growth. You will work cross-functionally to deliver the trade category toolkit, which outlines a 6 P strategy for each brand.

Key Responsibilities
  • Support Channel Strategy and Execution
  • Plan, execute, and evaluate options jointly with Key Accounts for tailor-made promotion to enhance retailers' commitment and integrate promotion plans with marketing plans.
  • Support in costing, pricing, timeline/project managing, and premium sourcing with Brand/Key Account Managers.
  • Follow up with the sales team on any marketing/trade marketing initiatives to ensure smooth operation during implementation after the plan is cascaded by CSP manager/assistant manager.
  • Manage deployment of POSM, GWP arrival, quantity allocation, and POSM/GWP storage via communication with internal stakeholders and external suppliers/agencies to ensure perfect execution and strong visibility of our products in the market.
Key Project / Activation Management
  • Connect and liaise with internal brand/CSP team and external agencies to ensure activation plans are being implemented smoothly on a regular basis.
  • Support CSP activation lead to monitor major activation planning and execution progress such as annual big bet launch events and key roadshow activations.
  • Review and assess past activation performance in terms of ROI and KPI achievements.
Stock / PIPO Management
  • Responsible for new product pipeline PIPO process in execution.
  • Monitor leftover/slow-moving SKU stock levels and track the sell-in/out rate before delistment, providing information to CSP team members for clearance plans to minimize business waste.
  • Allocate and communicate listing samples to key accounts for new product listings.
  • Draft any trade letters on behalf of the CSP team to the sales team such as delistment, listing period changes, PIPO arrangements, and retail price changes announcements.
Trade Spend / Cost Optimization
  • Track and improve trade spending in POSM and GWP costs with external suppliers.
  • Improve overall deployment processes and shorten timelines to roll out key activities in the market.