Digital Content Lead

6 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Mastercard, Inc. Full time
Brand Storyteller

Mastercard, Inc.

Our Brand

We are a global leader in payment and data analytics solutions, empowering people to live their best lives. Our brand story is built on a foundation of integrity, innovation, and inclusion.

The Role

  • You will be responsible for crafting the narrative that brings our brand to life.
  • Your expertise in conceptual creative thinking will help you develop messaging that resonates with our target audience.
  • You will work closely with designers and other stakeholders to ensure cohesive brand expression across various channels.
  • You should possess strong communication skills to effectively present your ideas and collaborate with cross-functional teams.
  • Your proactive approach will help identify new opportunities and trends to drive business growth.

Requirements

  • Proven experience as a marketing copywriter in a creative agency or client-side environment.
  • Ability to write copy for direct response marketing campaigns.
  • Strong understanding of marketing strategies and the ability to translate them into compelling advertising campaigns.
  • Captivating presentation skills and the ability to interpret brand guidelines.
  • A 'maker' mentality with a passion for social media platforms, trends, technology, and best practices.

What We Offer

  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A comprehensive benefits package.


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