Public Relations Director

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Tbwa ChiatDay Inc Full time

Burson is the global leader in communications, driving value for clients through reputation.

Our Approach:

We combine highly specialized teams, industry-leading technologies, and breakthrough creative to help brands redefine their reputation as a competitive advantage. This enables them to lead today and into the future.

We are part of WPP, the creative transformation company, with a presence across the globe.

At Burson, we pride ourselves on delivering impactful communications programmes that drive results for our clients.

Key Responsibilities:
  • Develop and implement strategic communications plans to achieve client objectives.
  • Offer timely counsel and advice to clients on all aspects of communications.
  • Identify existing and emerging issues and develop solutions to manage these effectively.
  • Conduct regular reviews of communications programmes to ensure alignment with client goals.
  • Prepare evaluation reports and recommend adjustments as necessary.
  • Build crisis management skills to support clients in managing crises.
  • Assist with media training of clients.
  • Establish and maintain strong media relationships.
  • Craft high-quality content together with the team.

**Account Management:**

  • Provide accurate budget estimates for projects and retainer accounts.
  • Manage and track client budgets to ensure optimal servicing levels.
  • Alert directors to emerging budget or client issues.
  • Mentor junior team members and new recruits.
  • Ensure team outputs meet internal standards, client requirements, and deadlines.

**Business Development:**

  • Identify opportunities for expansion with existing clients.
  • Leverage business development proposals and pitches to grow the business.


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