Public Relations Director
4 days ago
Burson is the global leader in communications, driving value for clients through reputation.
Our Approach:We combine highly specialized teams, industry-leading technologies, and breakthrough creative to help brands redefine their reputation as a competitive advantage. This enables them to lead today and into the future.
We are part of WPP, the creative transformation company, with a presence across the globe.
At Burson, we pride ourselves on delivering impactful communications programmes that drive results for our clients.
Key Responsibilities:- Develop and implement strategic communications plans to achieve client objectives.
- Offer timely counsel and advice to clients on all aspects of communications.
- Identify existing and emerging issues and develop solutions to manage these effectively.
- Conduct regular reviews of communications programmes to ensure alignment with client goals.
- Prepare evaluation reports and recommend adjustments as necessary.
- Build crisis management skills to support clients in managing crises.
- Assist with media training of clients.
- Establish and maintain strong media relationships.
- Craft high-quality content together with the team.
**Account Management:**
- Provide accurate budget estimates for projects and retainer accounts.
- Manage and track client budgets to ensure optimal servicing levels.
- Alert directors to emerging budget or client issues.
- Mentor junior team members and new recruits.
- Ensure team outputs meet internal standards, client requirements, and deadlines.
**Business Development:**
- Identify opportunities for expansion with existing clients.
- Leverage business development proposals and pitches to grow the business.
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