Senior Product Marketing Specialist
7 days ago
Job Summary:
We are seeking an experienced Senior Product Marketing Specialist to join our team at Biomed Global. As a key member of our sales and marketing team, you will be responsible for maximizing sales revenue, market share, and profit margin of assigned products.
About the Role:
The successful candidate will have excellent analytical and innovative skills, with experience in managing a group of people. They will also have strong planning, problem-solving, and negotiation skills, as well as being computer literate in Microsoft Office and Excel.
Responsibilities:
- Carry out all marketing activities to maximize sales revenue, market share, and profit margin of assigned products.
- Establish a strong AMR solution using existing and new products.
- Achieve financial targets for assigned products and financial obligations to principals.
- Liaise with principals, manage sampling, demonstrations, reports, technical issues, and solutions.
- Prepare, implement, and monitor product portfolio business plans to achieve financial (revenue and margin) targets, including product marketing strategies and tactics.
- Analyze product performance, competitive & market development, and recommend changes to the business plan according to analysis.
- Identify significant trends or macroeconomic issues of strategic importance impacting sales performance; provide feedback and recommendations to functional stakeholders and management.
- Make recommendations to marketing regarding selling and cost analysis tools needed in the field to communicate the value proposition.
- Lead and provide pre-sales support, training, and product direction to the sales (key account) team.
- Responsible for providing product forecasts and monitoring and maintaining inventory levels to meet company and customer expectations.
- Act as the first point of reference for assigned product-related inquiries and work collaboratively with relevant parties (e.g., compliance, regulatory, GDPMD) to address any issues that may arise.
- Work with the Business Manager on pricing strategy, marketing planning, and target market site planning.
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