Digital Marketing Specialist
2 days ago
Job Overview
We are seeking a highly motivated and results-driven Digital Marketing Executive to join our team. As a key member of the marketing department, you will be responsible for developing and implementing digital marketing campaigns across various platforms.
Key Responsibilities:
- Develop and manage digital marketing campaigns, including social media, SEO/SEM, email marketing, and display advertising.
- Monitor and analyze performance metrics for all digital campaigns and optimize strategies for continuous improvement.
- Manage social media accounts, creating content and responding to customer inquiries.
- Collaborate with internal teams and external agencies to create digital content that aligns with the brand's image and enhances customer engagement.
- Conduct market research to identify new trends and opportunities in digital marketing.
- Implement SEO strategies to increase website traffic and improve search engine rankings.
- Develop and maintain email marketing campaigns that are personalized, relevant, and valuable to the target audience.
- Track and report on KPIs, providing actionable insights and recommendations.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- At least 2-3 years of experience in digital marketing, preferably in the luxury or lifestyle sectors.
- Proficiency in SEO/SEM, Google Analytics, email marketing, and social media platforms.
- Experience with digital marketing tools such as Google Ads, Facebook Ads Manager, and content management systems.
- Strong communication and writing skills in English; knowledge of Bahasa Malaysia is a plus.
- Creative thinking with a results-driven approach to problem-solving.
- Ability to work independently and collaboratively within a team.
- Strong attention to detail and organizational skills.
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