Digital Marketing Specialist

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia KK ONG INTERNATIONAL SDN BHD Full time
Job Overview:
A Digital Marketing Specialist at KK ONG INTERNATIONAL SDN BHD will be responsible for planning, launching, and optimizing Facebook Ad Campaigns to drive conversions. The ideal candidate will possess strong passion for digital marketing and copywriting, with at least 1 year of experience in Facebook advertising & copywriting/marketing field.

Key Responsibilities:
  • Develop and execute marketing strategies for conversion
  • Identify opportunities to optimize and scale campaigns by tapping into the entire customer journey via omnichannel marketing
  • Create and manage email campaign calendars
  • Set up email campaigns, monitor and schedule email sends, and compile insightful email reporting
  • Work with the creative team to develop the campaign's creative assets that are both engaging and cost-effective
  • Optimize each funnel and marketing process (TOFU, MOFU, BOFU, nurture)
  • Handle all aspects of the media buying process; tracking, ad creation, optimization, scaling, reporting, driving positive ROI and scale


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