Digital Marketing Leader
1 day ago
We are seeking a highly analytical and creative leader to drive our retail banking communication performance analysis. This role will be responsible for overseeing all aspects of data-driven decision making, including data processing, visualization, and storytelling for post-campaign reports.
Main Responsibilities:
- Develop and implement a comprehensive communication performance measurement framework for retail banking initiatives.
- Design and execute data collection processes for various communication channels.
- Cleanse and analyze communication performance data using statistical and data visualization tools.
- Create compelling data visualizations and reports to communicate insights to stakeholders.
- Identify trends and opportunities to improve communication effectiveness across retail banking channels.
- Develop and implement data-driven recommendations to optimize communication campaigns.
- Collaborate with cross-functional teams (marketing, product, etc.) to ensure alignment with communication goals.
Key Requirements:
- Proven experience as Digital Marketing Executive or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Analytical mindset and critical thinking.
- Strong analytical skills with proficiency in data manipulation and statistical analysis tools (e.g. Excel, SQL, Python).
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