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E-commerce Growth Specialist

1 week ago

Ampang Jaya Municipal Council, Malaysia Haleon Full time

Haleon is a global leader in consumer health, shaping the future of everyday health through trusted science and deep human understanding.

The Opportunity

We are seeking an eCommerce Performance Marketing Manager to join our innovative team. This role combines e-commerce expertise with performance marketing capabilities.

You will be responsible for enhancing on-site visibility, engaging audiences on platforms, and increasing conversions. This role requires collaboration with various departments, including marketing, IT, and customer service.

Key Responsibilities:
  1. Create promotional campaigns with the eCommerce Manager to drive on-site visibility, engage audiences on platforms, and increase conversions.
  2. Oversee all media responsibilities for the Ecommerce channel and drive innovation in digital activations.
  3. Determine business/media objectives by customer and category.
  4. Manage and optimize Search (CPC) and Display (CPM) campaigns.
  5. Enhance return on investment through optimized marketing activities.
  6. Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic, and owned media channels.
  7. Allocate budgets and analyze and recommend modifications to ad spends.
  8. Collaborate with marketing and eCommerce teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline.
  9. Test new channels and trends driving traffic and conversions on and off-platform.
  10. Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers.
  11. Manage agencies (e.g., media/creative) and create POs for campaign activation.
  12. Liaise with brand, agency, and category teams on content toolkits, adaptation, and deployment to local platforms.
  13. Be the custodian and owner of all on and off-platform visibility assets (A+ content, banners, creative, images, etc.).