Senior Business Insights Lead

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia TIMESCONSULT Full time

Job Description

The Senior Business Insights Lead will be responsible for leading digital hybrid data initiatives and generating business insights to drive strategic decision-making.

The successful candidate will have a strong background in data analysis and visualization, with experience in using BI tools such as Power BI and Tableau.

  • Data Analysis and Visualization: Oversee dashboard management, ensuring data accuracy, visualization effectiveness, and usability for key stakeholders.
  • Paid Channels Optimization: Conduct in-depth analysis of paid channels to optimize marketing performance and ROI.
  • Business Intelligence Tools: Utilize BI tools such as Power BI and Tableau to create interactive reports and dashboards.
  • Statistical Analysis and Data Visualization: Apply statistical analysis and data visualization techniques to interpret complex data sets.
  • Data Extraction and Reporting: Leverage SQL and Excel for data extraction, transformation, and reporting.
  • Campaign Performance Tracking: Utilize Adobe Analytics and Google Analytics to track user behavior and campaign performance.
  • Strategic Thinking: Drive strategic thinking in marketing analytics, identifying opportunities for growth and efficiency.
  • Communication Skills: Good communication skills to liaise closely with regional stakeholders and upper management team.

Requirements

  • Mid-Senior Level Experience
  • Contract Employment Type
  • Marketing, Project Management, and Strategy/Planning Job Function
  • Financial Services, Insurance, and Consumer Services Industries

About Us

TIMESCONSULT is a leading consulting firm that provides innovative solutions to businesses across various industries.



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