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Senior Search Engine Marketing Specialist

2 weeks ago

Petaling Jaya, Selangor, Malaysia Bosch Malaysia Full time

We are looking for a seasoned Senior Search Engine Marketing Specialist to lead our digital marketing efforts in Asia, Turkey, Middle East and Africa Markets.

About the Role

You will be responsible for developing and implementing search engine advertising campaigns to drive traffic and conversions for Bosch Power Tools.

Key Responsibilities
  • Derive and plan paid search activities, including budgeting and target setting based on global strategy.
  • Steer advertising agencies to set up campaigns and track KPIs.
  • Manage budgets effectively to maximize return on investment (ROI).
Requirements
  • 5 years work experience in search engine optimization/marketing.
  • Solid knowledge of SEM environment, including campaign setups and conversion tracking.
  • Proficient in various tools for keyword research, competitive analysis, and other search marketing activities.