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Digital Marketing Strategist

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Pandan Social Sdn Bhd Full time
About the Role

This position involves driving success in online advertising. Key responsibilities include strategizing and managing exciting campaigns on social media platforms like Facebook, TikTok, and Google to help clients achieve remarkable results.

Key Responsibilities:
  • Strategically manage and execute performance marketing campaigns across major social media platforms and Google, including campaign planning, setup, daily management, optimization, and reporting.
  • Collaborate with team leads to analyze data and develop strategies for existing and new clients, ensuring that all planning is justified using past performance data and analysis.
  • Analyze client campaign trends using qualitative and quantitative data to recommend campaign changes.
  • Optimize campaigns frequently by testing keywords, ad copy, bidding strategies, and other methods – with an implement, test, and measure mindset.
  • Develop estimates, budgets, and media recommendations for client campaigns and new business opportunities.
  • Create insightful post-campaign/end-of-month reports, including actionable next-steps, clear explanations, and data visualization.
  • Stay up-to-date on performance marketing trends, best practices, and techniques to ensure client campaigns are relevant and effective.