Content Optimization Specialist
2 days ago
Key Responsibilities:
- Create, write, and edit high-quality content for the website, blogs, and social media platforms like Xiaohongshu (XHS), Instagram, and WeChat.
- Ensure content aligns with brand voice and engages the target audience.
- Assist in optimizing content for search engines using on-page SEO practices through strategies such as SEO keyword research.
- Develop and execute social media strategies for multiple platforms.
- Create and schedule engaging social media content, including posts, stories, and videos.
- Track content and social media performance using analytics tools.
Job Requirements:
- Fresh graduate or candidates with up to 2 years of working experience in SEO content creation (written, visual, and video) and social media management.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Basic understanding of SEO principles, tools, and best practices.
- Proficiency in Mandarin is a must, as this role requires creating and managing content in Mandarin on WeChat and XHS.
- Excellent writing, editing, and communication skills in both Mandarin and English.
- Proficiency in using social media platforms and analytics tools.
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
- Creative thinker with a results-driven mindset.
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