Social Media Campaign Lead
6 days ago
We are looking for a highly skilled Paid Ads Specialist to join our team. As a key member of our marketing department, you'll be responsible for driving traffic, increasing conversions, and growing our online presence through strategic ad placements and performance optimizations.
Key Responsibilities:
- Develop and execute paid campaigns across platforms like Facebook, Instagram, Google, TikTok, and Telegram.
- Manage and allocate advertising budgets to maximize return on investment.
- Analyze campaign performance, adjust strategies, and improve bidding, targeting, and creatives.
- Refine audience segmentation using demographic and behavioral data.
- Collaborate with creative teams to develop engaging ad content.
- Test and optimize ad creatives, copy, and targeting for improved performance.
- Monitor key metrics (e.g., CPC, CTR, ROI) and provide actionable insights.
Requirements:
- 2-3 years of experience managing paid ads across platforms.
- Expertise in tools like Facebook Ads Manager, Google Ads, and TikTok Ads.
- Strong analytical skills and a data-driven mindset.
- Proficiency in A/B testing and optimization techniques.
- Excellent communication skills.
- Familiarity with Google Analytics, tracking pixels, and UTM parameters.
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