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Marketing Content Specialist

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Johor Bahru, Johor, Malaysia Stayrene Management Sdn Bhd Full time

At Stayrene Management Sdn Bhd, we are dedicated to delivering exceptional hospitality experiences through our diverse portfolio of properties. Our team is passionate about innovation and teamwork, and we are seeking a talented Digital Marketing Executive to support our top management in various human resources functions.

Your key responsibilities will include:

  • Developing and posting creative content for TikTok, Instagram, and other platforms to drive engagement and build a strong online community.
  • Managing a content calendar, staying up-to-date on trends, and analyzing competitors to ensure consistent, optimized content performance.
  • Engaging with followers by responding to comments, messages, and initiating meaningful conversations to foster brand loyalty.
  • Tracking and reporting on social media performance to measure campaign success and identify areas for improvement.

To be successful in this role, you will require:

  • A Diploma or Bachelor's Degree in Marketing, Mass Communications, Advertising, Media Studies, or a related field.
  • Experience in content creation, video editing, and social media management, with a strong portfolio or prior work examples.
  • Proficiency in TikTok and other social media platforms, with a solid understanding of their trends and best practices.
  • Creative thinking skills, with the ability to produce audience-focused content and engage with diverse audiences.
  • Strong multitasking and time management abilities to effectively oversee multiple projects and content schedules.
  • Experience in copywriting and crafting engaging, attention-grabbing content.
  • Familiarity with video editing software, such as CapCut, Adobe Premiere, Canva, or similar tools.
  • Basic understanding of social media analytics tools to monitor and enhance campaign performance.