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Digital Marketing Specialist

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Shopee Full time

Shopee is an e-commerce platform that offers a wide range of products and services to its customers. Our marketing teams are responsible for creating and implementing strategies to increase brand awareness, drive customer acquisition, and enhance user engagement.

Role Overview

This Marketing Associate role will support our marketing efforts by executing campaigns, analysing market trends, and engaging users across various channels. The ideal candidate will have strong analytical skills, proficiency in marketing tools, and experience in digital marketing or e-commerce.

Responsibilities
  • Plan, execute, and optimise marketing campaigns across digital and offline channels.
  • Collaborate with cross-functional teams to ensure seamless campaign execution.
  • Monitor and analyse key marketing metrics to generate insights for improvement.
  • Support Shopee's promotional events, online sales campaigns, and product launches.
  • Conduct market research and competitor analysis to identify trends and opportunities.
  • Track budgets, invoice, and report for marketing activities.
  • Stay updated with the latest industry trends and consumer behaviour insights to refine marketing strategies.