Senior UX/UI Optimization Specialist

5 days ago


Petaling Jaya, Selangor, Malaysia FlexiRoam Full time

About the Role

Flexiroam Sdn. Bhd. is seeking a highly motivated and experienced Digital Marketing Specialist to join our team. The ideal candidate will have a strong understanding of digital media buying, social media marketing, and UX/UI optimization to achieve business objectives.

The successful candidate will be responsible for managing digital media buying campaigns, developing and implementing social media strategies, and continuously analyzing and optimizing the user experience and interface of our mobile app platform.

Responsibilities

  • Digital Media Buy: Plan and execute digital media buying campaigns to acquire new customers and promote Flexiroam's products and services.
  • Social Media Marketing: Develop and implement social media strategies to engage with our target audience, build brand awareness, and drive traffic to our website and app.
  • UX/UI Optimization: Continuously analyze and optimize the user experience and interface of our mobile app platform to improve conversion rates and customer satisfaction.
  • Digital Campaign Planning & Execution: Develop and execute comprehensive digital marketing campaigns to achieve business objectives.

Requirements

To succeed in this role, you will need:

  • Proven experience in digital marketing, with a focus on the areas mentioned above.
  • Strong understanding of digital media buying, social media marketing, and UX/UI optimization.
  • Experience in planning and executing digital marketing campaigns.
  • Knowledge of retention marketing strategies, including email marketing, loyalty programs, and app push notifications.
  • Familiarity with affiliate marketing and partnership management.


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