Digital Marketing Manager

7 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Informa Markets Full time

We are seeking a highly skilled Digital Marketing Manager to join our team at Informa Markets. As an Assistant Digital Marketing Manager, you will play a key role in managing and supporting digital campaign execution for our event shows in Malaysia.

The ideal candidate will possess well-rounded experience and skills in direct marketing, digital marketing, and other forms of promotion and communication for B2B Events. We offer a dynamic work environment with opportunities to develop your skills and career in emerging ASEAN markets.

Your responsibilities will include:

  • Developing digital and performance marketing strategies and leading the implementation of marketing campaigns to promote trade shows.
  • Partnering with sales, project, and marketing teams to work out effective marketing campaigns that engage audiences and undertake campaign planning and execution for multi-channel and cross-device marketing by proposition to deliver campaign metrics.
  • Translating marketing strategies into practical campaign execution metrics including acquisition targets, customer engagement and retention targets, brand awareness and new proposition development, and other innovation goals.
  • Developing new initiatives to engage with established and new audience segments and support the growth of both existing and new brands in the event portfolio.


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