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Digital Marketing Lead

2 weeks ago

Petaling Jaya, Selangor, Malaysia Hunters International Sdn Bhd Full time

About the Company

Hunters International Sdn Bhd is a renowned international clothing retailer that has established itself as a leader in designing durable apparel. Our simple, basics-inspired clothing consistently thrives through various trend cycles and seasons.

Job Description

  • We are seeking a highly skilled Digital Marketing Manager to develop and execute a channel strategy for owned and paid channels, including creation and alignment of channel KPIs with local stakeholders and global headquarters.
  • The successful candidate will lead the digital marketing team, overseeing all paid and owned digital channels, including display, social media, performance marketing, and affiliate marketing.
  • This role involves developing digital marketing strategies to increase brand awareness, drive traffic, generate leads, and increase sales.
  • You will work closely with the E-Commerce department to grow the digital business strategically.
  • Responsibilities include planning and executing all digital marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  • Collaboration with the global digital marketing team (GHQ) is essential to localize digital marketing initiatives.
  • You will provide campaign performance analysis and recommendations to optimize ROAS and identify opportunities for improvement.
  • Developing and optimizing cost and budget of online marketing strategies is also a key responsibility.
  • Analyzing marketing data to assess performance and identify areas for improvement is crucial.
  • Collaboration with agencies and other vendor partners is also required.
  • Staying up-to-date with industry best practices and upskilling knowledge and capabilities of the team is essential.

Requirements

  • A Bachelor's degree in any related field, preferably in Marketing.
  • Strong proficiency in English, both written and verbal.
  • At least 8 years of working experience in the related field.
  • Expertise in Google Analytics, Google Ads Manager, Facebook Manager, TikTok Ads, Search Console, and any other related platform.
  • Proficiency in paid advertising to maximize visibility, engagement, and conversions while optimizing ad spend.
  • Experience in managing and creating website and app content.
  • Strong analytical skills and ability to leverage data and metrics to drive actionable insights and recommendations.
  • Ability to communicate digital marketing concepts, strategy, goals, and KPI achievements.
  • Ability to display a growth mindset to drive demand generation in digital platforms.
  • Experience in measuring performance, creating dashboards, and drawing insights for further optimization using analytics tools like Google Analytics.
  • Experience in people and stakeholder management to drive business results.
  • Self-driven and able to drive fresh initiatives to meet business needs.