Digital Marketing Manager
6 days ago
We are looking for a highly skilled Digital Marketing Manager to join our team at People Profilers. As a key member of our marketing team, you will be responsible for optimizing digital ad ROI, driving leads and conversions for our marketplace platform.
Key Responsibilities:- Ensure communication and sales targets for marketplace are met.
- Plan mechanics to support the marketplace platform, aligning with key objectives.
- Track and monitor the effectiveness of investments versus sales.
- Preferred knowledge of Shopify.
- Align with the marketing team to execute online marketing strategies.
- Have a good understanding of Lazada and Shopify key accounts and backend processes.
- Track both on-platform and off-platform unique visitors, collaborating with agencies for optimal results.
- Monitor and report on marketplace platform performance, sharing insights with the marketing team.
- Manage MP operations and stocks with enabler.
- Possess a Degree in Graphic, Web, Multimedia Design, Digital Marketing, or any related field.
- Excellent command of written and spoken English. BM & Chinese will be an added advantage.
- Minimum 1 year of working experience in web mastering.
- Experience in Shopify or 91apps is an added advantage.
- Familiar with designing applications for editing and enhancing graphics.
- Good understanding of principles of brand identity design (color, imagery, typography, layout). Familiar with design and creation of email marketing platforms e.g., Mailchimp, Iterable.
- Proficient in Photoshop, Illustrator, Microsoft Office, Adobe, and Canva.
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