Media Planning Expert

16 hours ago


Petaling Jaya, Selangor, Malaysia Alphatel Global Sdn Bhd Full time

This is an exciting opportunity to join our team as a Senior Media Buyer. In this role, you will be responsible for developing and implementing effective advertising campaigns that drive business growth. Your key responsibilities will include creating engaging marketing materials, collaborating with the creative team on video content, and analyzing performance metrics to optimize campaign results.

Key Responsibilities
  • Develop and write compelling marketing materials, including website content, video scripts, and ad copywriting.
  • Execute Facebook, Google, and TikTok advertising campaigns that meet acceptable ROI ranges as defined by the team.
  • Monitor and analyze campaign performance metrics, including CTR, Conversion Rate, ROAS, and ROI.
  • Prepare monthly performance reports on sales and marketing against goals (KPIs and ROIs) in a timely manner.
  • Conduct market research to stay informed about business trends, market opportunities, and competitive analysis.
  • Collaborate with the creative team to develop innovative ideas and strategies.
  • Assist with ad-hoc duties and projects assigned.
Requirements
  • Demonstrate a strong understanding of digital marketing principles and best practices.
  • Have a solid foundation in math and statistics.
  • Display a strong interest in advertising/e-commerce.
  • Be proficient in MS Office and Google tools, such as Excel Sheets, Word Documents, and PowerPoint Presentations.
  • Enjoy working with data and analytics.

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