EdTech Content Specialist
19 hours ago
We're seeking a talented EdTech Content Specialist to join our Growth team. As a key member of our content creation team, you'll be responsible for developing and implementing a comprehensive content strategy that drives business growth and resonates with our B2B audience.
Key Responsibilities:
- Develop and implement a comprehensive content strategy aligned with the company's business goals and target audience.
- Conduct market research to stay informed about industry trends, competitor activities, and customer needs.
- Produce engaging and informative B2B content, including news and press releases, social media content, email marketing content, infographics, product documentation, testimonials, and reviews.
- Translate complex concepts related to EdTech into compelling narratives.
- Develop an understanding of our B2B audience personas and tailor content to address their pain points, challenges, and needs.
- Work closely with cross-functional teams to ensure content aligns with overall business strategies.
- Collaborate with subject matter experts to gather insights and technical information for accurate content creation.
- Optimize content for search engines (SEO) to improve visibility and drive organic traffic.
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