Senior Digital Marketing Strategist
5 days ago
Job Overview
Fornile Sdn Bhd, a leading company in the e-commerce Lighting & Smart Home industry, is seeking an experienced Senior E-Commerce/Digital Marketer to lead digital marketing strategies and manage eCommerce platforms.
The ideal candidate will have a strong background in digital marketing and e-commerce, with experience in managing external analytics and online advertising channels. They will be responsible for designing, building, and growing our social media presence to maximize exposure and ensure brand consistency.
The role requires a passion for results-driven experimentation and exploration of new ideas/solutions. Strong leadership skills and the ability to collaborate with other members within the organization or external partners are essential.
Key Responsibilities
- Assist in building the company's digital marketing and e-Commerce roadmap & strategies.
- Lead a team in the operation of eCommerce platforms i.e., Lazada, Shopee, Shopify, etc, from product listing, promotions, and campaigns, taking orders, payments, and delivery to post-sales service.
- Design, build, and grow our social media presence to maximize exposure and ensure brand consistency.
- Plan and execute all digital marketing campaigns, including SEM, marketing database, email, social media and display advertising campaigns that drive sales and higher conversion.
- Prepare budget, measure, and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Instrument conversion points and optimize user sales and experience funnels.
- Manage and improve online content, copywriting, and search engine optimization.
- Proactively expand our market product range & types and increase our market segment.
- Monitor competition and provide ideas for new growth strategies.
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