SEM Campaign Manager
2 days ago
We are looking for a skilled Performance Advertising Specialist to join our team at EBC Financial Group. The ideal candidate will have 3-5 years of experience in performance digital marketing, with a strong focus on SEM, Google Ads, and Paid Ads across multiple platforms.
About the Role
The ideal candidate will have a proven track record of running successful campaigns with measurable outcomes, and possess excellent analytical skills with the ability to interpret data and adjust strategies accordingly. They will also have a strong understanding of digital marketing metrics, KPIs, and analytics tools.
Key Responsibilities
- Develop, implement, and manage digital advertising campaigns focused on driving performance through channels such as Google Ads (Search, Display, Shopping), SEM, Paid Social (Facebook, LinkedIn, etc.), and more.
- Continuously analyze and optimize campaigns for maximum ROI, adjusting bidding strategies, targeting, creatives, and ad copy based on performance data.
- Monitor, analyze, and report on key performance metrics (CPC, CTR, CPA, ROI, etc.) to ensure campaigns are meeting business objectives and performance goals.
- Conduct A/B testing on ad creatives, landing pages, and targeting strategies to maximize conversion rates and overall campaign effectiveness.
- Work closely with the SEO team to align paid advertising strategies with organic search efforts, ensuring an integrated approach for maximum results.
- Manage paid advertising budgets across channels, ensuring effective allocation of spend and cost-effective strategies.
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