Vice President of Customer Engagement

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia Great Eastern Life Full time
Job Description

This leadership role will be responsible for driving the organisation's business growth through effective customer engagement initiatives. As AVP, Customer Marketing, you will conceptualise, develop, and oversee the implementation of customer engagement initiatives to achieve business goals and targets.

Key Responsibilities:
  1. Lead the development of marketing positioning and creative execution of product advertising campaigns and media plans.
  2. Pursue strategic tie-ups with external parties for on-ground customer engagement initiatives and marketing campaigns.
  3. Manage the implementation of advertising and MARCOM plans to penetrate new customer bases and promote new products launched.


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